Mobile Marketing Case Studies

Founded in 1886, The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups used to produce nearly 400 beverage brands. The company, headquartered in Atlanta, Georgia has local operations in over 200 countries.

Challenge

Coca-Cola Asia wanted to motivate employees at Burger King to increase sales of Coca-Cola beverages. Realizing that the majority of Burger King employees are teens and young adults, they decided to use SMS (text messaging) as their marketing tool to provide incentives and educational information to motivate this target group.

Upside Solution

Upside's mobile marketing solution was the perfect solution for an international company such as Coca-Cola. Upside's mobile marketing solution was implemented to assist with this internal campaign. Mobile messages were 'pushed out' to employee mobile phones including information on incentives for selling a certain volume of Cola products as well as tips on how to introduce new Cola products to the consumers eating at Burger King. Due to Upside's existing international network infrastructure, the campaign was active almost immediately.